Small business owners are sitting on a gold mine, and they don’t even know it. And that’s why automation and having a strategic business partner is important.

One of our clients, from whom we do social media, reached out to us. The gentleman (owner) tells me “Hey look, they need the phones to ring. The techs need work.” So they want us to start running Facebook ads in certain areas. I’m like, “Okay, that’s fine, cool.”

But as a Chief Marketing Officer, I know that my goal is to save money.

So the first thing I ask them—and this is something that small business owners don’t know. They’re not looking at it from a marketing perspective, and that’s why it’s important to have at least a Fractional CMO on board, which is just one of the services Mappdom provides.

“John,” I said to him, “Hey, listen—you’ve been in business for 40 years, right? Don’t you have a customer list?”

He says, “Yes.”

“How many people do you have on your list?”

He says, “About 4,000.”

“Do you email them? Do you have a monthly newsletter?”

He says, “No.”

“That is crazy. Why are we spending money on Facebook and Meta ads when you have an untapped gold mine sitting right there on your computer?”

All we need to do is activate them. Send them a monthly newsletter saying, “Hey, this is what we have going on this month: water filtration systems, leak detection, clogged drains and water heater installation. Here’s a coupon for you. And by the way, refer us to a friend. Have we done work for you in the past? Leave us a review. Want to stay on top of what we’re doing? Follow us on social media.”

That costs them no money and would generate so much additional income every month from a warm customer list of people who have already purchased from them as opposed to trying to convert a cold audience online. Doesn’t make sense. But the average business owner without a Fractional CMO (Fractional Chief Marketing Officer) would not know that. They’re too busy concentrating on their business. Don’t know. Don’t want to know. Don’t care.

And, of course, it’s not just about sending emails. You have to have a strategist on board who is looking at the deliverability, open rates, split testing the subject lines, segmenting the audience in terms of interests and purchases, and taking annual or quarterly survey feedback from people.

Then when you start to generate revenue organically—which is what Mappdom has always been about, because coming from where I come from, as a former Fortune 500 marketing executive, large corporations have millions of dollars, sometimes thousands, tens of thousands, hundreds of thousands of dollars to just throw at the wall, or spend in testing.

They’re struggling business owners. Every dollar counts, and they cannot afford to invest in marketing campaigns that don’t work. It’s too heartbreaking. It’s too heart wrenching. That’s why we always start with organic first.

These are just some of the reasons it’s important for small businesses to hire an AI agency or get in touch with a Chief Marketing Officer or Fractional CMO—who can come in and look at what you’re doing, ask you some of what your pain points are, and evaluate what might work for you, in what order and why.

At Mappdom, our team explores your free and organic options first, and then later looks at paid solutions, AI consulting, or AI automation when they make sense for your business.

We’ll come in, take a look at what you’re currently doing, what you’re already paying for, what assets you may already have, and where there may be gaps or untapped opportunities before you spend more money on marketing.

Not Sure What You’re Missing?

Book a strategy call with us to find out. Schedule a demo or book an AI automation and digital marketing assessment with Mappdom and let’s take a look at what you already have before you think about spending another dime.

Article written by: Nakimbe Baobab, Founder and Chief Marketing Officer of Mappdom AI Automation Inc., an AI automation and digital marketing agency located in South Florida, proudly serving Fort Lauderdale, Boca Raton, Las Olas and surrounding areas in Broward and Palm Beach County. With over 15 years of experience in strategic marketing, she helps small and mid-sized businesses grow revenue, improve marketing performance, and adopt AI. Connect with her on LinkedIn.