If your company is still sitting on the fence about whether or not to offer a mobile app, consider these 10 reasons why other smart, successful businesses have already taken the plunge:
10 Reasons Why Your Business Should Offer a Mobile App
1. Your customers want it
Studies clearly show that tablet and smartphone users strongly prefer apps over web sites. You may not know it, but when it comes to your business your customers are already asking “is there an app for that?” Websites are not as functional or interactive as apps are for mobile devices. Websites were designed for mice and keyboards. But apps are designed for touch screens and are optimized for fingers. An app allows a mobile customer to access information about your products and services without requiring them to go to your website.
2. Your customers may not expect it
Until now, apps mostly have been associated with large companies with big budgets and marketing departments. If you are running a small to medium business (SMB), do something unexpected, surprise and delight your customers, and grab their attention. Allowing your customers to interact with your products through an app can also make you stand out from your competitors that have not chosen to support mobile customers.
3. A direct pipeline to your customers
An app can push content and information to your customers automatically. If they’ve downloaded your app, you don’t have to wait for them to ask for your latest info. Apps allow you to speak directly to your customers and their interests. Until now, marketers have only dreamed of a way as reliable and immediate as mobile apps to constantly communicate with prospective and existing customers. And now this technology is within reach of any business.
4. Keep your information accurate and fresh
With short product lifecycles, intense competitive pressure, and changing economic conditions, keeping your product information and pricing up-to-date can be a challenge. Sure, it’s on your web site. But does that really help your salespeople? And what about your customers who prefer their smartphone or tablet over their laptop?
5. Make your business stickier
No, we’re not suggesting that you cut back on your floor cleaning regimen. But wouldn’t it be great if your customers stayed longer when they do visit, and came back again and again? Ideally, your brand should be like a song they can’t get to stop playing in their heads. Putting your products into an app can help you do that. Detailed information and photos about your products will be at your customers’ fingertips – literally. Talk about letting their fingers do the walking!
6. Call your customers to action
It’s not enough to merely communicate information and ideas to your customer – the goal is to get them take action as a result. The interactive nature of an app makes it ideal for engaging your customers and spurring them to action. Apps make it easier to turn a prospect into a sale.
7. Keep up with the competition
Virtually every major corporation already offers one or more mobile apps for its customers. But thousands of small and medium sized companies have also jumped into the game. When the World Wide Web exploded onto the scene in the mid-to-late 90’s, forward-thinking businesses of all sizes realized the opportunity and seized it early, while other companies waited and played catch-up later (Borders anyone?). It’s happening all over again. There are two types of businesses: the ones who have a mobile app, and the ones that don’t have one (yet). Which do you want to be?
8. Equip your sales team for results
Your sales people can also benefit when you invest in a mobile app. What salesperson doesn’t need instant access to the latest product information and pricing? And with your app on the bright, crisp screen of a tablet, your salespeople can more effectively engage prospects during face-to-face sales calls. Instead of just passively viewing your product info, customers will want to reach out for your tablet and start interacting with your content.
9. Why not?
If your company offers its products via a mobile app, what’s the worst that could happen? Is there any downside to making your business more accessible, to more people, in more places, in the ways they prefer? The only risks involved are the cost, diverted resources, and distraction from your core business associated with the process of creating an app. But that can be managed by choosing the right technology platform for your app. Which leads us to…
10. It’s not as difficult and expensive as you think
Mappdom puts all the advantages of a mobile app within reach of most any business. No upfront costs. No long-term commitments. No lengthy software development cycle. It’s easy to get started and you can create an interactive app-based product in a few short days. And it’s surprisingly affordable. But don’t just take our word for it. Sign up for a free demo by contacting us today.
With the adoption rate of mobile technology and apps expanding at astronomic rates, isn’t it time you jumped in the game and made sure your company doesn’t get left behind?
Need even more proof? Don’t forget to check out our article on 16 mobile app facts for small businesses that we bet you didn’t know…. It’ll blow your mind!
George A. White