The Importance of Having A Mobile Website
Mobile apps are PERFECT for businesses that have a lot of direct interaction with a lot of people (restaurants, salons, spas, clubs, schools, churches, mosques, synagogues, golf courses, event planners, conferences etc.).
However, not all businesses/professionals need a mobile app. Sometimes, you just need a responsive website or a mobile version of your site.
With mobile devices ranging from handhelds to tablets, understanding how your website will display on the variety of formats is critical to your long term success.
If you don’t have a mobile friendly, mobile optimized or mobile responsive website, the text will appear smaller on a phone, images won’t render correctly and may not work well on a touchscreens.”
Google will also lower your the display rank of your website on searches are conducted from mobile devices, meaning your business won’t be seen and found as easily as it once was. (This is because Google wants to make sure, people enjoy the results they find when they use their search engine). If Google searchers are continuously annoyed by getting search results that don’t render properly on their mobile devices, searchers may start using another search engine. This means less advertising dollars for Google – which they don’t want. So if your site is not mobile friendly, they simply won’t allow your search to show up in their results.
This is such a BIG DEAL for Small Businesses, they were calling it “Mobilegeddon”
Having a mobile friendly website impacts your website’s placement in search results based on SEO & there are two aspects of a webpage that Google considers in it’s ranking evaluation is Bounce Rate and Click Back.
- Bounce rate is when a user doesn’t click through to another webpage on your website. The user will either leave the webpage by entering a new URL, or by clicking a link that will leave the site.
- Click Back is when a user reaches your webpage, then realizes that the site sucks or is irrelevant, and then clicks the ‘Back’ button on their browser to return to the original search results. Google will track the amount of time spent on a webpage before the user clicks back.
With these two factors in mind, if you don’t have a mobile responsive website that the user can read, then they will either ‘bounce’ to another site meaning a High Bounce Rate (a bad thing), or they will quickly click back to the search results meaning a Low Click Back Time (another very bad thing).
Google tracks both of these factors and if it happens too often, Google will assume that you have bad or irrelevant content, meaning you won’t be ranked anymore. So…
It’s Critical To Your Business To Have a Well Mobile Version of Your Website.
Don’t yet have a mobile friendly version of your website? Didn’t pass Google’s Mobile Friendly Website Test? Order a Mobile Friendly Version Of Your Website Today.