- There are over 6.8 billion people who use mobile phones – that’s roughly 87% of the World’s population (Source Wikipedia)
- 80% of Internet users own a smartphone (Source: Global Web Index)
- 56% of Americans have a smartphone and 34% of adults have a tablet device (Pew Research)
- 72% of consumers want mobile-friendly sites ( Google Research)
- Globally, mobile traffic is about 30 percent of all internet activity. (StatsCounter Global Stats)
- In fact in North America mobile and tablet traffic is at around 36% (StatsCounter Global Stats)
- 67% of consumers are willing to buy a product or use a service on a mobile-friendly site (Google)
- 53% of mobile searches have local intent (Source: Mediative Labs 2012)
- 70% of mobile searches result in action being taken within an hour as opposed a week for desktop (Mediative Labs 2012)
- 67% of online shopping carts are abandoned (Baymard Institute)
- 5-7 seconds is all you have to convert a user that they are on the right page with relevant results to their search (Baymard Institute)
- 33% of consumers would like mobile websites to have the same content, features and functionality as a standard website. (See Google people want full functionality).
- 32% of consumers wish mobile websites were easier to navigate through the purchase process.
- 73% of consumers find mobile websites load times to be too slow and 74% say they will leave the site after waiting 5 seconds or more.
- 27% of websites are misconfigured for smartphone searches, which leads to an expected drop in traffic of 68% (Source: Bright Edge Mobile Share Report)
- 62% of organic searches display different results on desktop vs. smartphone (Source: Bright Edge Mobile Share Report)
- “Mobile shoppers put ease of use foremost when it comes to mobile shopping sites, with 48% of respondents citing it as the most important quality of a mobile site they visit,” (Source: MediaPost.)
- Search is the most common starting point for mobile research. 48% start on search engines. (Source: Google)
- Consumers are spending time researching on their smartphones (15+ hours/week) (Source: Google)
- 69% of consumers expect businesses to be within five miles of their location (Source Google)
- 89% of participants admitted to searching for a local business on their smartphone once a week or more with 58% searching at least daily. (Source: Mediative Spotlight on Local Mobile Consumer Search Behaviour: Part Two – Aug. 2013)
- Total mobile engagement on social has grown 55% in the past year (Source: comScore)
- 73 percent of mobile searches trigger follow-up actions (SearchEngineLand)
- Smartphone use most often occurs during travel (72 percent), in restaurants (64 percent) and in stores (63 percent) (Source: Vocus Blog)
- Tablet use most often occurs in the living room (88 percent) or bedroom (79 percent compared to at work (24 percent) (Source: Vocus)
- 89% of consumer media time in mobile apps (Source: Nielsen)
- 11% of consumer media time in mobile web (Source: Nielsen)
- 61% of mobile searches result in a phone call (Source: Google)
- 18% of local searches lead to sales (Source: Google)
- 1 in 3 searches on a smartphone occur right before a consumer visits a store (Source: Google)
- 15% of in-store activities involve conducting smartphone searches about a product or for a price comparison (Source: Google)
- Tablet users access search 73.9% of the time, more than any other activity (eMarketer)
- 69% of Marketers believe that their website is currently mobile-friendly (gShift Study)
- 78% of digital marketers were aware of the upcoming algorithm change from Google (gShift)
- 52% of digital marketers believe that their web presence rankings in search will be impacted (gShift)
- 55% of digital marketers stated that they do not currently track mobile rank data (gShift)
- 40% of mobile searches happen between 6pm and 12pm (Source: MarketingPilgrim)
- There are 224 million monthly active app users in the US (Source: Search Engine Journal)
- During the last four years, the percentage of apps used 11 or more times increased to 39% in 2014 (Source: Localytics)
- 94% of smartphone owners look for local information on their phone (Source: Televox)
- 40% of searchers will click another mobile result if a site’s not mobile friendly (Source: Icebreaker Consulting)
- More than 2 billion mobile users will make a mobile commerce transaction by the end of 2017 (Source:Juniper Research)
- Smartphone users have doubled in Canada between 2010 and 2014. (Source: Mediative)
- British Columbia and Ontario have the highest smartphone usage in Canada at roughly 30% (Source: Mediative)
- US adults spend an average of 2 hours and 51 minutes a day using mobile devices (Source: eMarketer)
Source:http://www.mediative.com/mobile-stats-for-2015/