Did you know…

  • You can’t just submit an app to an app store? Your app actually has to be approved. The approval process can take up to 8 weeks! Not to So, best to get started early.
  • 56% of Americans have a smartphone and 34% of adults have a tablet device
  • 72% of consumers want mobile-friendly sites

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  • 67% of consumers are willing to buy a product or use a service on a mobile-friendly site
  • 70% of mobile searches result in action being taken within an hour as opposed a week for desktop (Mediative Labs 2012)


  • 5-7 seconds is all you have to convert a user that they are on the right page with relevant results to their search (Baymard Institute)
  • 33% of consumers would like mobile websites to have the same content, features and functionality as a standard website.  (See Google people want full functionality).
  • 27% of websites are misconfigured for smartphone searches, which leads to an expected drop in traffic of 68% (Source: Bright Edge Mobile Share Report)
  • 62% of organic searches display different results on desktop vs. smartphone (Source: Bright Edge Mobile Share Report)
  • “Mobile shoppers put ease of use foremost when it comes to mobile shopping sites, with 48% of respondents citing it as the most important quality of a  site they visit,” (Source: MediaPost.)
  • Consumers are spending15+ hours/week researching on their smartphones (Source: Google)
  • Smartphone use most often occurs during travel (72 percent), in restaurants (64 percent) and in stores (63 percent) (Source: Vocus Blog)
  • Tablet use most often occurs in the living room (88 percent) or bedroom (79 percent compared to at work (24 percent) (Source: Vocus)
  • 89% of consumer media time in mobile apps (Source: Nielsen)
  • 11% of consumer media time in mobile web (Source: Nielsen)
  • 61% of mobile searches result in a phone call (Source: Google)
  • 18% of local searches lead to sales (Source: Google)
  • 1 in 3 searches on a smartphone occur right before a consumer visits a store (Source: Google)
  • 15% of in-store activities involve conducting smartphone searches about a product or for a price comparison (Source: Google)
  • Tablet users access search 73.9% of the time, more than any other activity (eMarketer)
  • 69% of Marketers believe that their website is currently mobile-friendly (gShift Study)
  • 78% of digital marketers were aware of the upcoming algorithm change from Google (gShift)
  • 52% of digital marketers believe that their web presence rankings in search will be impacted (gShift)
  • 55% of digital marketers stated that they do not currently track mobile rank data (gShift)
  • 40% of mobile searches happen between 6pm and 12pm (Source: MarketingPilgrim)
  • There are 224 million monthly active app users in the US (Source:  Search Engine Journal)
  • During the last four years, the percentage of apps used 11 or more times increased to 39% in 2014 (Source: Localytics)
  • 94% of smartphone owners look for local information on their phone (Source: Televox)
  • 40% of searchers will click another mobile result if a site’s not mobile friendly (Source: Icebreaker Consulting)
  • More than 2 billion mobile users will make a mobile commerce transaction by the end of 2017 (Source:Juniper Research)
  • Smartphone users have doubled in Canada between 2010 and 2014. (Source:  Mediative)
  • British Columbia and Ontario have the highest smartphone usage in Canada at roughly 30% (Source: Mediative)
  • US adults spend an average of 2 hours and 51 minutes a day using mobile devices (Source: eMarketer)