Let’s Take a Look at the First Friday Mobile App, Specifically Designed to:
Increase Engagement – Foster Loyalty – Generate Additional Revenues – Outshine Your Competition
Let’s Take a Look at the First Friday Mobile App, Specifically Designed to:
You may have heard of this little thing called Google. You know, where 1.17 billion people go to find stuff on the web?
But Google is more than just a search engine. So much more.
In fact, Google offers a ton of tools in addition to its search engine that can be hugely valuable if you’re a marketer.
So we decided to round up some of the most essential Google marketing tools at your disposal so you can be sure your business is taking full advantage of all Google has to offer.
Want to get yourself some free advertising on Google? I kid you not — it’s a real thing.
All you have to do is claim your Google My Business listing (formerly known as Google Places), and your business can get featured in the search results (as well as in Google Maps) for local searches like the one pictured below. Check it out — all the businesses within the red call-out in the screenshot below are local Google My Business results for the search “mexican restaurant, boston.” Best of all, unlike Google AdWords (which we’ll touch on later), none of those businesses paid for their positions in these local results.
If you haven’t already claimed your Google My Business listing, follow the simple steps in this blog post to get your listing up and running. Keep in mind that as Google walks you through the setup of your listing, you’ll automatically create a Google+ Page for your business as well, which leads us to our second Google marketing tool …
With the death of Google Authorship and the elimination of Google +1s from search results, the jury is out about the importance of maintaining an active Google+ Business Page these days if you’re not a local business. That said, given Google’s massive empire, we think it behooves all businesses to play it safe and create a Google+ Page, even if you only update it every so often. To create a page, get started here.
But if you’re a local business, setting up and maintaining a Google+ Page goes hand in hand with your Google My Business listing (see above), making Google+ even more critical for you. And considering your Google My Business listing will include a link to your business’ Google+ Page, it’s important to take some extra time to make your page the best it can be. You can learn more about how to optimize your Google+ Page in this free ebook, and you can check out HubSpot’s own Google+ Page here.
Last, if your audience is active on Google+, it may be smart to add the Google +1 share button to your website — particularly to articles on your blog. Google uses social signals as a ranking factor, so making it easy for your website visitors to share your content on Google+ can help your content rank better in search. To learn how to create Google +1 buttons, check out this post.
HubSpot customers can easily add the Google +1 button to their blog within the HubSpot Marketing Platform.
Want better insight into how healthy your website is in the eyes of Google? Just set up a Google Webmaster Tools account. Google Webmaster Tools will alert you to any red flags that could prevent your site from getting found in search results, and help you analyze your existing search traffic so you can understand how visitors are currently finding you.
Here’s an overview of how Google Webmaster Tools can help you optimize your website, straight from the horse’s mouth …
If you want to give your organic efforts to rank in search a bit of a jumpstart, it might make sense to dabble in Google AdWords, Google’s pay-per-click (PPC) product. If you have yet to try it, here’s how it works: You create ads that target specific keywords related to your business, and your ads appear above or to the right of organic search results on Google when people search for these keywords (see screenshot below). The cost your ads depend on the competitiveness of the keyword you’re targeting, but you only pay if visitors actually click on your ad. For more resources about how to do PPC effectively, check out our PPC Marketing Hub here.
Keep in mind that AdWords can quickly become an expensive marketing tool, and unlike organic search, it offers quick wins rather than longer term, lasting (and free) results. That said, if used smartly, PPC canhelp you plan your organic search strategy. By testing different keyword variations using PPC, you can quickly figure out which keywords will send you quality traffic. You can then use this knowledge to target your organic search engine optimization and content creation efforts. This leads us to tool number five …
If you’re looking to boost your organic SEO, you’ll want to do some keyword research first and foremost. Keyword research helps you identify keywords to target as you’re creating blog and website content, focusing your SEO and content creation efforts so you can get found by the right searchers.
The Google AdWords Keyword Planner, though a tool meant to help you plan your AdWords campaigns, can also help you search for new keyword ideas and suggestions to help you with your organic keyword research as well. Keep in mind you will need to set up an AdWords account to use the Keyword Planner, but that doesn’t mean you actually have to create an ad.
If you’re a HubSpot customer, our Keywords App has keyword research tools built right in. The app provides keyword suggestions based on relevancy, monthly search volume, and difficulty.
In addition to the Google AdWords Keyword Planner, Google Trends can be a great tool for helping you make smarter keyword choices. It enables you to evaluate the popularity of certain terms, compare them against other keyword variations, analyze how their popularity varies over time and in different regions/languages, and shows related keywords, which can be helpful in getting new keyword suggestions.
Trying to decide between two keyword variations for your latest blog post title? Do a quick comparison in Google Trends to see which one is getting searched more often:
Google Trends can also help you identify trending topics, news, and content, which may be helpful for spotting opportunities to newsjack … but more on that in number 10.
Collaborating on a project with other marketers on your team? Then Google has some great collaboration tools you can use in place of typical software on your desktop:
Consider using them to share and collaborate on marketing data analyses, ebook or blog post drafts,marketing or SlideShare presentations, or surveys and polls. Projects save automatically and can also be accessed across devices with a quick download of a mobile app.
Google Drive is Google’s free online storage service, allowing users up to 15 GB of free storage in the cloud for files like photos, documents, designs, videos, etc. Trying to send a large image or PowerPoint file to others on your team? Google Drive allows you to share your files or folders with others, making collaboration easy and reducing the headache of too-large email attachments.
Google Alerts enables you to monitor the web for mentions of specific keywords or phrases. Once set up, you’ll receive either email alerts or results via RSS whenever these phrases have been mentioned online. For instance, you can sign up to get notified whenever someone mentions your company, products, executives, or your competition. This PR tool is a great way to stay on top of your business’ online reputation and react to online mentions of your brand in a timely manner.
Newsjacking, or capitalizing on the popularity of a news story to amplify your sales and marketing success, is a great way to piggyback off the success of a news story that is already getting traction. If you’re interested in taking advantage of newsjacking in your marketing content strategy, use Google News to search for and identify news relevant to your industry with good newsjacking potential. To learn more about newsjacking and how to integrate it into your content strategy, check out our “Complete Guide to Newsjacking.”
In an era when people use their phones to surf the web, it’s only natural to start using the web to manage our phones. Google Voice, albeit only available in the U.S., allows you to do just, making it easy to manage multiple phone lines, create personalized voicemail messages depending on who’s calling, and easily transcribe voicemail messages, making it much easier to stay on top of a busy voicemail inbox.
To learn more about the various features available with Google Voice, check out Google’s support documentation, and watch the video overview below.
Being organized is key to being a productive marketer — especially if you’re wearing multiple hats. Enter Google Calendar, an easy way to organize your day, keep track of meetings, and share your schedule with others. Things get even more efficient if your business uses Google Apps for Work so your colleagues can automatically use Google Calendar to book conference rooms and check coworkers’ meeting availability.
But when it comes to marketing, Google Calendar can also be a great tool for setting up an editorial calendar to organize your blog and other marketing content, which can be shared amongst content contributors both internally and externally. For inspiration in setting up your own editorial calendar, check out our free Blog Editorial Calendar Template as well as this post for setting up your editorial calendar in Google Calendar.
HubSpot customers can easily set up an editorial calendar that’s integrated with their blog and other HubSpot Marketing Platform apps within the HubSpot software.
How many of your website visitors are brand new versus returning? How long are people spending on your site? Does it have a high bounce rate? All of these important analytical questions can be answered by Google Analytics, Google’s free website analytics product. Google Analytics can give you smarter insight into your website traffic and help you understand how people are finding and navigating your site.
That said, website analytics is definitely not a replacement for marketing analytics (here’s the difference). You’ll still need integrated marketing analytics software like HubSpot’s to help you measure your entire marketing funnel and track your visitors all the way through to becoming leads and customers — the metrics marketers are ultimately measured by.
Want to grow your reach? Then you should be allowing your visitors to subscribe to your website content, particularly your blog, using feeds. By setting up a Google FeedBurner account, your site visitors can subscribe to your content and receive regular updates via their web browsers, RSS readers, or email. And considering subscribers are extremely critical to the growth and reach of a business blog, offering subscription options for your content isn’t something you want to overlook.
HubSpot customers can get RSS feeds (as well as email subscription features) for their blogs right out of the box.
That’s right! YouTube has been a Google product since 2006, and considering the fact that YouTube’s more than 1 billion users watch hundreds of millions of hours on YouTube and generate billions of views every day, video marketers can’t afford to ignore it as a powerful marketing tool.
To get even more out of the marketing videos you share on YouTube, check out this blog post about how to annotate your YouTube videos. By annotating your videos, you can add clickable calls-to-action to your videos that drive traffic back to your website — so you can really amplify the value you get out of YouTube.
Original Article by Pamela Vaughan
In today’s mobile world, a lot of the most popular apps are successfully using push notifications to increase user engagement. Push notifications are short messages sent directly to a user’s mobile device from within an app that, when used properly, can increase user traffic, notify customers of important information likes sales and new products, and much more. There has been a lot of chatter around the web lately about the right and wrong ways to use push notifications to generate traffic within your mobile app. In order to not annoy your users or scare them away with overly aggressive push notifications, we recommend following these 10 simple guidelines to keep people engaged and happy.
People sleep! Use local push.
If you want to notify all of your users that your online store is having a 25% off sale on all sunglasses for the month of December with a simple push notification, don’t risk waking up over 1/3rd of your customer base. If you set your push notification to send at 9 AM in the mobile device’s time zone using local push, you don’t run the risk of annoying your customers with an early morning push notification in Beijing. With local push, all of your customers with the mobile app installed will get notified at 9 am, no matter where in the world they are located.
Geo-marketing is powerful.
Many of you are probably thinking, “What is geo-marketing?” Geo-marketing is targeting audiences specifically based on their location and supplying them with relevant information. Using push notifications with geo-points within your app can be a very powerful tool. For example, do you have a restaurant review app where you sell advertising to restaurants? Imagine if you could notify one of your users when they are within a few blocks of a great new restaurant and offer them a coupon. With geo-marketing using push notifications, you can. With any push notification, be sure to limit the frequency of these notifications so that you don’t notify people too often of nearby deals.
Make it easy to turn on and turn off push notifications.
Even if you closely follow push best practices and only send relevant content, let’s face it: not everyone loves getting push notifications. Make push notifications opt-in only and within your app’s settings, make it very easy to turn off and turn on push notifications. When someone installs your app, send a quick message that asks if your user agrees to receive push notifications from your app. If they select no, don’t send them push notifications. You run the risk of the user un-installing the app if you do continue to send notifications to an opted out device.
Don’t over do it.
Most mobile devices today have tens, or even hundreds, of apps installed. With all of those apps, push notification frequency can get overwhelming. Applications with the highest frequency of irrelevant push notifications are the first applications to get un-installed. The solution is simple: don’t over do it. For social apps where people would like to be notified of someone commenting on their post or updates to a message board, notifications can be increased, but for advertising or promotional purposes, less is more. If you have multiple types of push notifications from a single app, make sure that your user can edit their push settings easily for each type of notification.
Preview your notifications.
Preview your push notifications to see how they look on mobile devices. Push notifications have to be under 200 characters for iOS devices, so we also recommend using a character count tool. One way to preview your notifications is by scheduling and sending your notifications through the Parse Push console, or you can send test notifications programmatically.
Understand your audience.
It’s no secret that different types of applications have different audiences and, in general, each audience has a different outlook on push notifications. If your app is a banking app and it uses push to notify your user that they have a low balance or fraudulent activity, your user won’t mind a quick push notification. If, however, you send them a push notification every day with promotional information, they will likely get annoyed. Along that same line, if your app is focused on daily deals, your audience would probably appreciate being notified of that day’s coupon every day.
Custom push sounds make your app recognizable.
Are you building a promotional app for a band? You can use custom push sounds, like a popular guitar riff, to notify the user of upcoming tour dates, new album releases, and more. This feature works better for promotional apps that don’t send a ton of push notifications and can become annoying when inappropriately or overly used.
Expire pushes that lose relevancy.
Not all push notifications stay relevant. If your sale runs for 30 days, don’t notify your users on day 31 of the ongoing sale because you forgot to expire your push notification. Scheduling, and subsequently expiring, push notifications is a great way to plan your push marketing strategy well in advance and then set it and forget it.
Use badge counts.
The badge count feature displays the number of notifications that have been unread within your application directly on the icon on the screen of any iOS device. For your basic to-do list application, the badge count can show the number of upcoming or immediate items that need attention. Does your app have a chat feature? Show the number of unread messages in your application easily with a badge count and keep your users coming back to chat often.
Sometimes it’s okay to take a break from business and let your customers know your company is not a robotic money-making machine. During the holiday season or on birthdays send a simple, “Happy Thanksgiving from Parse,” or “Happy Birthday. You’re Awesome,” instead of, “Save 15% on everything today only.” People will appreciate the friendly note and your app could see increased traffic without using a pitch.
Push notifications can be a great way to increase user engagement and get your message out when you follow the best practices of push notifications. We can’t cover every case in this post, but we’d be happy to help you figure out how to successfully utilize push notifications to keep your app relevant and keep your customers coming back for more. Questions about getting started with your own push strategy? Contact us here and we’d be happy to help you!
Google said the update will happen “beginning in May,” and it “increases the effect of the [mobile-friendly] ranking signal.” Google said if you are already mobile-friendly, you do not have to worry, because “you will not be impacted by this update.”
When the update happens, it will roll out gradually, so you won’t see a major drop-off on non-mobile-friendly websites when the algorithm is pushed out. This kind of sounds like the slow Panda 4.2 rollout, but it is unclear if the rollout will take weeks or months. Google just said it would “start rolling out” the update in the beginning of May.
The mobile-friendly algorithm is a page-by-page signal, so it can take time for Google to assess each page, and that may be why it will be a gradual rollout. And depending on how fast Google crawls and indexes all of the pages on your site, the impact can be slow to show up.
It is believed that this rollout will have less impact than the original mobile-friendly update, which was called “Mobilegeddon.” The original Mobilegeddon was supposed to have a significant impact on the mobile results, but not everyone said it had that much of an impact.
Original article can be found here.
Mappdom Apps are technically sound, feature superior graphic design and use native, built in intuitive features so your app provides the best possible user experience for your customers. See a sample of our apps below.
Ready For A Mobile App? Join The Mobile Revolution Today
Book Your Free Consultation
On your marks… get set… wait. Jumping the gun on mobile app marketing and launching is costly. Launching your app from the start line before you’re limbered up, well-trained and ready to go is a sure-fire way of ensuring your app never makes it to the podium. If you’re looking for your app to be a successful one you need to consider all the common pitfalls and ensure that you don’t fall foul of them. The reputation dent that a poor app can cause is not worth it: Mistakes cost.
Mobile apps are rapidly growing and changing market. What worked six months ago is potentially out of date now. Mappdom has done the homework for you. We’ve got your training schedule in top shape so that you can avoid the common mobile app marketing mistakes, and race to the finish line knowing that success is waiting. Apps are now our favorite tools of consumerism. Whether your app is aimed at increasing shopping functionality, communications, socialization or decision-making: Getting your marketing strategy right matters.
You know your business better than anyone, and hopefully you know your consumer base too. You know if you’re being viewed by a raft of geeks who love their stats or the cool kids who want to know what’s in. Your Social Media voice needs to adopt a persona to match in order to effectively market your mobile app to the right clientele.
Hopefully you’ve already got a working and productive Social Media presence that you can utilize. If not, get one going and get the word out. Social Media is going to spread info about your app so it makes sense that you’re in control of it. By utilizing your own Social Media network to promote the app in advance of its launch you can entice those who already love your brand and your business to be ready and waiting in the wings ready to hit download as soon as they can.
We all love a bargain. You can use Social Media to offer incentives. That way, when you’re ready to launch, you’ve already got a customer-base ready to jump on the bandwagon. Incentives can be anything from extra lives in games, coupons for money off, or reduced in-app purchases.
Importantly, social media is going to come into play with reviews. Social proof matters where apps are concerned. Link positive reviews back to your Social Media and you set up a wonderful perpetual cycle of app love.
A microsite is a web page or group of webpages that is set up with an express and specified purpose separate from your main website. An ideal mobile app marketing strategy is to promote your upcoming app using a microsite. This enables you to give more info in a user-friendly way whilst targeting the right audience. By linking this across from your Social Media campaign you achieve a holistic approach that sells.
The microsite will increase your app’s visibility in a simple, benefits-driven, way. You may include such things as a video showing the app in use, or screenshots showing the app’s functionality. Importantly, there should be a link ready and waiting to be clicked for download.
Seriously. It is possible to do both, and it’s in your interests. If you make wild claims about what your app can do and don’t deliver on that promise you’re going to lose out, and lose out fast. App users aren’t known for giving app manufacturers second-chances. You’ve got one shot at getting this right. So…manage expectations.
Be truthful about your app’s capabilities whilst identifying its Unique Selling Point. Highlight the benefits of your app but don’t make unrealistic claims. You will be found out, and it won’t be pretty when a flood of poor reviews is tumbling down on you. Therefore, we strongly recommend including images and screenshots of your app in your marketing. Whet the appetite and let users have an insight in to what they will get.
And don’t treat your app as a mini-desktop. A mobile website is not an app. An app is an app, use it as such and market it according to its genuine capabilities.
The chances are you have a vague idea about spiders crawling the web and that Search-Engine Optimization matters. But the new kid on the block is App Store Optimization. It matters for you and your mobile app marketing approach because the vast majority of new apps are found simply by browsing an app store. You need to be up there in the top search results to maximize return on your investment.
Just because things are never simple, ASO varies from platform to platform. At the end of the day you not only need to ensure your app itself is adapted to each different platform (for example iOS or Android), but you need to ensure you’re tailored to the specific ASO of the different platforms. This involves a delicate mixture of keywords, driving and encouraging reviews, and straightforward popularity.
Don’t just aim for downloads. Although downloads are a key and driving part of the app’s success, for real long term benefit your mobile app marketing strategy needs to be geared towards retention: keeping the users you’ve got, and importantly, getting them hooked into using your app. The marketing strategy therefore needs to address the lifetime value of an app by accurate interpretation and utilization of Analytics Data to ensure the app is of ongoing value. You need to use engagement mechanisms such as push notifications, subscriptions and in-app purchases to continue to make a difference to your bottom-line beyond download.
By addressing each of the above issues in your mobile app marketing strategy, before the fire of the gun, you can be sure that you’ll gain your place on the podium for app success. Apps can be invaluable for driving business success and growth, but they can also flop pretty easily, so don’t let that be your one. At Mappdom we’re the experts so you don’t have to be. Avoiding app marketing pitfalls is second nature to us. We’re here to make your app the app to have in the most hassle-free way.