Proof Apps Mobile Apps Are Taking Over The Internet World
Research shows strong majority of smartphone and tablet use spent in apps
It’s no surprise mobile apps are taking over the digital world. In fact, eMarketer estimates 85.7% of non-voice time spent on smartphones are spent with apps, as opposed to just 14.3% spent on the mobile web.
Mobile apps are dominant on tablets, too with about 3/4 of tablet time spent in apps. Overall, eMarketer estimates that the average US adult spends about 20% of their daily media time each day using mobile apps (that’s about 2 hours and 28 minutes). If we look at mobile device users only, the average time spent daily with apps increase to about 3 hours 18 minutes. That’s more time than they spend with desktop or laptop PCs!
If you’re business doesn’t own a mobile app, you might be missing out on some serious quality time with your customers. That’s why Mappdom encourages small businesses to add a mobile app to their overall marketing plan. Mappdom also advocates getting a mobile friendly version of your website as well.
Additionally, Mappdom advocates getting a mobile friendly version of your website since the amount of time users spend on mobile web time has increased as well (from 118 billion minutes in June 2015 to 125 billion just one short year later).
When thinking critically about these numbers, one has to keep in mind younger smartphone users over-index in time spent with apps and older users spend more time in tablet apps. This is particularly important if your target market is on the younger side (even though I think “younger” is relative – haha). To be more specific, however, 18- to 24-year-old smartphone users spent an average of 93.5 hours using smartphone apps in June, compared to 73.8 hours among the overall smartphone population. Meanwhile, on tablets, those 55 to 64 spent the most time with apps that month, at 28.0 hours. Average time spent with tablet apps among tablet users was 22.6 hours.
Why not book a free, quick, introductory session with an app adviser, today?
Original article: https://www.emarketer.com/Article/Internet-Time-All-About Apps/1014533#sthash.mUgiaOkA.dpuf