Dining in the Digital Age? See Why Consumers Are Adding Technology to Their Order
Let the customers find your restaurant easily
It is the easiest way for your customers to find information about restaurants or bars through the Internet.
Smart mobile phones has got an integral part of our lives for several reasons : they bring our personal data , contacts , messages , personal photos , bank account numbers , and a variety of mobile applications that users are used to facilitate their daily life.
It is known that a lots of people do not let off smartphones from their hands until they fall in a sleep. That is the reason why mobile applications for restaurants and bars are more interesting and has become each day more important for restaurant marketing.
You have started your own business in the hospitality industry and opened a restaurant or bar that you have been always dreamed of.
Although you have invested a lot of money and effort prefiguring construction and editing, in the end you are more than satisfied with the result . You hired a pleasant and valuable staff , and personal effort, that every detail in the house is exactly how you imagined.
When you have finished the first step , you reach a point where you want to present your business in the best light, and as such, present it to potential guests.
Business cards and flyers are ready, the website is finished, you have designed profiles on all the popular social networks … great, as it should be! But we ask ourselves: ” What is even more popular in today’s world of marketing for restaurants and bars that brings a profit?
What else can I do and how to stand out and act authentically addition to all other restaurants ?
Last week we wrote an article in which we touched all effective ways of marketing for restaurants , and I realized that the mobile application is currently more popular than just a website, or at least on a way to be .
If you want a successful business, your potential customers need to find you online easily.
What are mobile applications?
Mobile applications are a software application that are designed to work on smart phones, tablets, computers and other mobile devices. After purchasing a smartphone you will find many mobile applications already installed on devices such as a calendar, weather, e-mail app. Mobile apps can be free or you need to pay to download it through their distribution platforms from their manufacturers, such as: App Store, Blackberry App World, Android and others.
Applications were originally used for checking e-mail quickly but their high demand has led to expansion in other areas such as mobile games, social networks, video watching and browsing in general.
Today the market of mobile applications is a very developed and is growing steadily.
Do I really need mobile apps for restaurants and bars?
The fact is that unfortunately, still a lot of restaurants and bars, especially small objects, do not have their own mobile application, or even the website. This is mainly because such investments are too expensive for them or their owners consider them to be unnecessary.
And unfortunately, that means that they lose a good deal of work and profits. You must realize that your potential customers become increasingly mobile, and that they through their mobile devices seeking for information about restaurants and bars when they want to have lunch or a drink.
People want to save time , and in the simplest and quickest way possible to get to the information they are interested in. Mobile applications provide them exactly that luxury. Took smartphone out of your pocket, turn it on, hit the logo of your restaurant on the device and you have already come up with all the required information related to your searched subject.
Mobile sites or applications for caterers don’t have to be complicated . Sometimes it is enough to include only basic information about the object, which searchers actually the most interested in, such as: basic information, phone number and address, as well as menus, drink prices and weekly deals.
Simple mobile websites or restaurants apps are cost-effective and incredibly important to increase sales and gaining new guests. It is very easy to develop Mobile apps for restaurants and bars with the help of software companies that are specializes in this type of applications.
How to get restaurant apps?
The first thing you need to do is to find a proven software group company, which according to reviews and recommendations is the best for the development of mobile applications for hospitality business. If you have already decided to invest money to get mobile application be prepared properly.
Do not allow that they develop mobile application which will be slow and do not work properly on different platforms.
Design, functionality,visibility and security are critical factors and be sure to have that in your mind when making an agreement with the expert team who will be responsible for developing your mobile application. Preferably, it would be good that your mobile application supports all mobile devices, or at least several of them, as this will quickly win the market and expand.
Average price for development of mobile applications by an expert team at US market starting from 300 US Dollars to 1500 US Dollars depending of do you want Mobile website,Mobile App & Mobile Website or Mobile App & Mobile Website with online ordering, or about 3000 $ for Enterprise setup .
And you need to pay also 20$ – 150 $ per month, which means that the well-designed application can fetch up lots of money , right?
What restaurant apps should contain?
If you want to create high-quality mobile application, which will help in your restaurant’s future business, it is essential that the application contain certain items that will serve to you and your guests.
The contents of a complex and functional mobile applications for restaurants look like this:
- Basic data catering facility (the owner’s name, phone numbers, e-mail)
- Mobile menu
- Possibility of booking
- Mobile online ordering
- Working hours
- Location or exact address of the catering facility
- Showing catering facility’s position on map
- Connection with social networks (Facebook, Twitter, Google + …)
- Photo and video gallery
- Calendar of exclusive events
- Possibility to vote for photo, meal, drink …
- Pushing notifications
- And finally connection with POS system and even paying via mobile applications is possible
What mobile applications can bring to your business?
Well developed mobile application is the best business card of your catering facility, which will your guests bring in their mobile devices, and you will make more profit. It is a great tool for restaurant promotion.
It will inform your guests about the menu and the latest offer, and the current events and happenings. Along with the integrated navigation in mobile application, your guests can much easier to find the way to your catering facility and save their valuable time today. It has never been so easy to book a table in your restaurant or order a favorite dish.
Interesting Information About Smartphones and Mobile Apps
These data about smartphones and mobile applications will inspire you to think about building your own application for restaurant or bar.
- More than 1.5 million of the available applications are found only in Apple’s App Store and Google Play-in.
- Average number of applications installed on the smartphone’s is 41!
- The average person who use mobile internet spends 127 minutes per day by browsing it!
- People checking their cell phone 150 times per day.
- Smartphone has often used by young people aged 25-34, 33% from all users.
- According to Nielsen Study Travelers search place to eat predominantly via apps.
- By the year 2020 half of all invoices will be paid through the mobile devices.
Mobile applications as Restaurant’s guide
If you are not able to provide your own application or even if you already have one, it is important that the profile of your catering facility can be found on the popular social internet sites that people visit when they want to visit a new place to dine, drink a glass of wine, cocktail or just a good cup of coffee.
These applications are designed exclusively for the presentation and evaluation of hotels, restaurants and bars. People love to read comments about the restaurant which they want to visit, and check that comments of guests who were there. At these internet sites your guests can make a comment about your offer, service, location , hygiene in the restaurant … and even you personally. All these comments are very interesting to potential customer, who will make a choice and choose one restaurant after read the reviews of other similar hospitality facilities in the area.
These applications are great for tourists and business people who travel frequently. Through them, guests have the option to search for a restaurant by category, location or price. For example, if you are guest who want to eat Italian food in town of visit, and make search by price, then this information has been submitted through a few clicks and as results application display offers from all the restaurants that match your preferences. At the same time you still have the ability to look at the image of the object, the menu, the prices of food and drinks , location ( with navigation ) …
Join in this community. Find out what your customers think about your food and customers service, and who are your competitors. Be on the list of offered restaurants to plenty of tourists and business people who still do not know about your hospitality business.
The most commonly used mobile applications in the world are Yelp, UrbanSpoon, Foursquare, OpenTable and TripAdvisor. Mappdom can add each of these to your mobile app.
Restaurant apps becomes more specific, like a restaurant menu and cover a broad range of different cuisines. For example HappyCow developed VegOut application for iPhone which searching restaurants information for vegan and vegetarian-friendly guests.
Examples of mobile apps for restaurants and bars
It is understood that a large hospitality chains have their own mobile applications. I will highlight some of the world’s leading application hospitality brands, including: Starbucks, McDonalds, Pizza Hut , Subway … They all have a large number of users, which offer certain privileges or discounts when they install their applications on mobile smartphones .
This could be an interesting way to reach new guests for you too. If you have or you are planning to create your own restaurant mobile application, then you should offer to your guests 10% discount on the entire bill or two drinks for free, if they download your restaurant apps on their mobile devices or tablets .
Look what big food chains do for their online marketing and follow them, as long as you can.
If you are ambitious, you will constantly look for new challenges and would be open to new ways of advertising for your restaurant. I know, that is not easy to be caterer who want to ” keep up with the times”, because today’s methods of marketing, especially online marketing is changing very fast.
Work wise to keep up with time and do as much as you can that your restaurant is getting known in your community.
If you have a mobile application for your restaurant or plan to make one, one could say that you follow the trends of today’s marketing. Congratulations! If not.. what are you waiting for? 🙂
Original article by: Aida Behmen – Milicevic, passionate about writing, good food and the hospitality business with more than 10 years of work experience.