I start each day with a cup a coffee, it’s my routine. I’ve become one of those ‘don’t talk to me until I’ve had my morning coffee’ people. The same rings true for me if I haven’t eaten in a while; I get hangry, and that’s not pleasant to be around. Fortunately for people like myself, and for my roommates who have to deal with a no-coffee, no-food Mike, companies like Starbucks and Chipotle have come to the rescue with their mobile solutions.
After checking out a recent article by Hayley Peterson of Business Insider properly titled, “Chipotle has taken a major step toward becoming more like Starbucks,” it dawned on my just how important it is for all restaurants, coffee shops and cafe’s alike to have a mobile presence. Being a 20-something-year-old and part of “Generation Z,” I (obviously) am never too far from my smartphone, which is something both Starbucks and Chipotle is taking advantage of — and so should your business.
In the article, Peterson references a report by the Wall Street Journal that, “Starbucks’ mobile order have grown to represent 20% of all US sales.” Starbucks, and now Chipotle, have focused their energy on building customers reactions with their mobile devices. With easily accessible features such as loyalty (rewards) programs, in-app payment(s), and ordering ahead, companies are helping the consumers save time and effort.
And take it from someone who does not want to be messed with pre-coffee or -burrito, time is of the essence.
The ability have a mobile food (coffee) ordering app for any business — no matter the size — is a no longer a commodity, it’s necessary. It not only allows you to brand your business for the next generation to help market to Gen Z, it offers a simple solution to build your business. Help to push your customer retention and engagement by making it so easy for them it just becomes habit; much like my morning coffee.
When it comes down to it, marketers need to be aware of creating a mobile presence. Ditch the mindset of complete immersion and place your attention on making the little things matter. Design apps with the user in mind, with time and fluidity being of the utmost importance.
So whether you’re a Chipotle franchise or single restaurant owner: think mobile; because chances are your customers already are.